Rhetorical Analysis of a Digital Writing Environment
The Internet is alive with the sounds of SoundCloud: A rhetorical analysis of SoundCloud Introduction SoundCloud, created in August 2007, was founded by the Swedish sound designer Ljung and Swedish artist Wahlforss. SoundCloud describes itself as “the world’s leading social sound platform where anyone can create sounds and share them everywhere.” (About SoundCloud 2015). These sounds include original songs, podcasts, remixes, broadcasts, new music, etc. If you can hear it, it’s probably on SoundCloud in some form. “SoundClouders”, the nickname SoundCloud gives to their music makers, collectively upload 12 hours of audio every minute, with more than 150 million registered users. (Bloomberg 2015). SoundCloud has firmly crafted its own presence among the musical streaming giants like Spotify, Amazon Prime, Apple Music, Pandora Media, and Google with a focus on spreadability, community, and creation. Users can follow artists ranging from homegrown to Hollywood, engage with other use