LinkedIn Reading: Put Yourself Out There

The Impacts of Personality Traits, Use Intensity and Features Use of LinkedIn on Bridging Social Capital | SpringerLink 

LinkedIn is a valuable tool for many middle-market professionals, like it or not. 

This study discusses how LinkedIn can be used to gain social capital. Social capital is "the collection of resources owned by the members of an individual's personal social network and that may become available because of the history of these relationships." Translation: We can use LinkedIn to gain access to to the social capital of others. How can we use LinkedIn for this? Become a more extroverted and intense LinkedIn user. 

Ways to increase capital: React, share, and follow, forward articles, make comments, and deliberately add new contacts. Less passive lurking and more active engagement. 

Just like putting yourself out there and "going outside" can create connections and open doors, putting yourself out there on professional social media can lead to rewards. I can't ever see myself as a hyperactive LinkedIn user, but committing to just a bit of extra engagement and usage may go a long way. 

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